{"id":87802,"date":"2025-02-28T11:41:04","date_gmt":"2025-02-28T15:41:04","guid":{"rendered":"https:\/\/bubbling-fog-81918.wp1.site\/index.php\/2025\/02\/28\/regina-smith-lessons-from-new-yorks-emerging-cannabis-industry\/"},"modified":"2025-02-28T11:41:04","modified_gmt":"2025-02-28T15:41:04","slug":"regina-smith-lessons-from-new-yorks-emerging-cannabis-industry","status":"publish","type":"post","link":"https:\/\/bubbling-fog-81918.wp1.site\/index.php\/2025\/02\/28\/regina-smith-lessons-from-new-yorks-emerging-cannabis-industry\/","title":{"rendered":"Regina Smith: Lessons from New York\u2019s Emerging Cannabis Industry"},"content":{"rendered":"

In this episode of The Ganjapreneur Podcast, host TG Branfalt is joined by Regina Smith, founder and co-owner of The Plant<\/strong>, a licensed dispensary in Yonkers<\/a>, New York. Regina shares her journey from a background in retail and baking to navigating the challenges of the cannabis industry. She discusses the complex social equity licensing process in New York, how The Plant is building trust and community in a competitive market, and the importance of education and customer service in the evolving cannabis landscape. Regina also touches on the role of legal dispensaries in the community, and how creative partnerships with local businesses are key to success. Tune in below to hear her inspiring story and insights on the future of cannabis retail, or scroll down for the full transcript!<\/p>\n

Listen to the episode:<\/h3>\n\n
Ganjapreneur<\/a> \u00b7 Regina Smith: Lessons from New York\u2019s Emerging Cannabis Industry<\/a><\/div>\n

Read the transcript:<\/h3>\n

Editor\u2019s note: this transcript is auto-generated and may contain errors.<\/em><\/p>\n

TG Branfalt:<\/p>\n

Hey there, I\u2019m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of ganjapreneurs, activists and industry stakeholders. Today I\u2019m joined by a fellow New Yorker. She is Regina Smith, founder and co-owner of the Yonkers based the Plant dispensary. How are you doing this afternoon, Regina?<\/p>\n

Regina Jackson:<\/p>\n

I\u2019m doing amazing.<\/p>\n

TG Branfalt:<\/p>\n

That\u2019s good to hear. Amazing. Amazing is not something I get very often. So before we get into your role as a founder and co-owner of the plant, tell me about yourself. Tell me about your background and how you ended up in the cannabis space.<\/p>\n

Regina Jackson:<\/p>\n

Well, my background, I grew up in a military family. I\u2019ve lived all over the US and overseas. I got into the cannabis industry because of my husband. He is one of those people that have been in the legacy markets, I guess you could say. He was arrested for cannabis when he was 19. Spent about nine months in prison for it. He\u2019s definitely a fan of the plant and everything that I\u2019ve learned about cannabis is because of him.<\/p>\n

TG Branfalt:<\/p>\n

So tell me a little bit about how getting arrested for cannabis in New York. I mean, it was decriminalized for a long time. How did that affect his life in your life with him?<\/p>\n

Regina Jackson:<\/p>\n

Well, that was when he was 19 and he actually got arrested in California. But I always tell him that doesn\u2019t define you. He\u2019s completely turned his life around. He\u2019s a business owner. We\u2019re actually business partners and all the businesses that we do. And for him to make that such a life change, it amazes me the person that he is today. I don\u2019t think people thought he would where he\u2019s today.<\/p>\n

TG Branfalt:<\/p>\n

And so New York, so obviously he\u2019s one of these social equity licensees and a lot of people I think have a lot of misconceptions about this program and the processes and sort of what it all entails. So can you tell listeners about that licensing process? How long did it take from start to finish and what were regulators looking for?<\/p>\n

Regina Jackson:<\/p>\n

I would be lying to you if I didn\u2019t say it was emotionally and financially draining. But we had such a passion for what we wanted to do. We had to stay persistent. We found out about being able to own and operate a dispensary back in 2018. It was just an idea. So when 2021 came around and cannabis became legal, we were like, let\u2019s do this. So we got in touch with a very good friend who happened to be a cannabis lawyer, and he guided us through the process for a grueling three years. But you know what? It was a great process. We learned a lot, met a lot of great people, and I\u2019m just happy to be where we are today.<\/p>\n

TG Branfalt:<\/p>\n

So tell me about operating in New York City. I mean, it\u2019s a very competitive market. What are you doing to set yourself apart and make yourself a destination in such a again, competitive region?<\/p>\n

Regina Jackson:<\/p>\n

Right. So we\u2019re in Yonkers, New York. I would say it\u2019s about 10 minutes outside of New York City, and we do have a lot of dispensaries popping up right next to us. But I think what sets us apart from everybody else\u2019s is just that we are in Yonkers, New York and we are Yonkers natives. My husband is born and raised in Yonkers and we have a community. We want to build a sense of community in our area. And a lot of other towns have opted out right next to us. We have Scarsdale, we have harsdale, and we have another business that\u2019s about three minutes up the block, a cupcake shop. And we just wanted to touch everyone. And we also want people to know that we are a trusted legal brand. So we\u2019re not here to just be on top of the world. We want everybody to feel like they\u2019re tangible. Our employees know what they\u2019re talking about, they\u2019re educated. And I think that\u2019s what separates us from the rest of the pact because the people that we have working for us, they know what they\u2019re talking about and their fans of the plan and it\u2019s a great store.<\/p>\n

TG Branfalt:<\/p>\n

So obviously one of the things that have been pock, we should say the early New York market was unlicensed dispensaries. How have these dispensaries affected your business and what steps do you think the state should take in curbing illegal operators?<\/p>\n

Regina Jackson:<\/p>\n

For me, I try not to think about unlicensed shops. I feel like I\u2019m a competitive to myself and I try to make myself better each and every day. What can I do to my business to set myself apart from everybody else? And what can make me better? Me worrying about the next person? Is it going to get me money? I got to just think about us. But I would say that in Yonkers when the licensing was going on, our mayor did put out a, what do you call it, a moratorium I think you would say. So that new smoke shops could not open up. So that kind of helped us. And then also with the OCM and their regulatory boots on the ground, I would guess you could say they are doing their job in shutting down these illicit shops. And you know what? I don\u2019t have a problem with that.<\/p>\n

TG Branfalt:<\/p>\n

So in your estimation, officials are doing everything they can.<\/p>\n

Regina Jackson:<\/p>\n

You know what? I couldn\u2019t assume that it\u2019s a hard job to do. So with that, you\u2019re going to get a lot of aggravation and opinions, but I think that they\u2019re doing the best that they can do with the resources that they have. I mean, it\u2019s a new industry. New York is new. So eventually I believe we\u2019re going to get there<\/p>\n

TG Branfalt:<\/p>\n

And we are seeing the enforcement go up. And I think that there is some concern about criminalizing. Is that something that does maybe enter your thoughts a little bit about the criminalization that may be occurring?<\/p>\n

Regina Jackson:<\/p>\n

Yeah, I think that\u2019s trying to navigate it. You know what, you had people arrested for selling marijuana, but then you can\u2019t ret people for something that\u2019s now decriminalized. It has to make sense. So I get it.<\/p>\n

TG Branfalt:<\/p>\n

So I want to switch gears a little bit and I want you to talk to me if you would, a little bit about being a black woman in the cannabis industry. Now women represent, I think it\u2019s less than 1% of cannabis business owners and operators. And of that percentage, the percentage for black women is even less. So can you talk to me about what your experience is in this industry?<\/p>\n

Regina Jackson:<\/p>\n

Yeah, I was telling you before I got into this industry because of my husband, he teaches me pretty much everything that I need to know. So sometimes I do feel like I have this imposter syndrome. I feel like I walk into the room, I don\u2019t really see a lot of people that look like me. So you do get this feeling of do I belong here? Do I know what I\u2019m talking about? But I try to learn as much as I can each and every day about the cannabis industry. I do love it and I\u2019m passionate about it, but I may not know everything, but I do enjoy being in this space.<\/p>\n

TG Branfalt:<\/p>\n

Do you think that there\u2019s other things that the state could do to increase, or even counties leaving localities or even the cannabis industry to increase opportunities for women and women of color in the space?<\/p>\n

Regina Jackson:<\/p>\n

I think the social equity applicants, that was a great start. But for me, I do see a lot of trailblazing women in this industry that are doing great things. There\u2019s a lot of industry events that are going on in New York, a lot of black coalitions that are educating people about what the black community is doing in the cannabis space and a lot of black owned cannabis products that are going to be hitting the market. So yeah, I think time is going to tell that we are going to be one of the people to watch out for.<\/p>\n

TG Branfalt:<\/p>\n

And how important are those networking groups and events like that? Because I do follow them on Instagram and that sort of thing. And I do see the sort of community that has been built by women in this industry.<\/p>\n

Regina Jackson:<\/p>\n

I think it\u2019s very important to go to those industry events because you don\u2019t want to set yourself apart from people. I think for me, when you\u2019re being competitive against another person, it doesn\u2019t help you when you\u2019re talking to other people in the business and you get to bounce off ideas with each other, it\u2019s all love. I think the plant brings people together. It doesn\u2019t separate us. So you smoke the plant anyway. You consume the plant, you got to be chill. Let\u2019s be chill, let\u2019s get together, let\u2019s connect with cannabis. That\u2019s our slogan. Connect with cannabis, because that\u2019s what this plant does for people.<\/p>\n

TG Branfalt:<\/p>\n

And so you\u2019ve talked to me about your experience so far and how there\u2019s been a bit of a learning curve. How did you overcome these challenges or this imposter syndrome as you sort of get your footing into this industry?<\/p>\n

Regina Jackson:<\/p>\n

Oh, repeat that question one more time.<\/p>\n

TG Branfalt:<\/p>\n

So talk to me about some of the learning curves in the cannabis industry and what some of the challenges that you had to overcome and how you overcame them as you\u2019ve gotten your footing.<\/p>\n

Regina Jackson:<\/p>\n

Oh, okay. That\u2019s a very good question because although it\u2019s a retail business and I have experience working in fashion retail, and my bakery is a retail store, this market is just very regulatory and you have to be compliant. So it\u2019s always like eyes are always watching you type of thing. So that\u2019s something that I\u2019ve had to learn to be very careful from A to really ZI mean, there\u2019s so many steps along the way that you have to take to make sure that when you\u2019re selling the product, that it\u2019s being handled in the proper manner. Go ahead.<\/p>\n

TG Branfalt:<\/p>\n

Well, I mean bakeries, you require the health department\u2019s watching you all the time, right?<\/p>\n

Regina Jackson:<\/p>\n

I mean, the health department comes once a year. The Ooc M could be knocking at your door at any moment, at any time of any day. It\u2019s kind like you have to be on your P\u2019s and Qs. There\u2019s no skipping a beat. You have to just do what you got to do.<\/p>\n

TG Branfalt:<\/p>\n

So how have you taken your previous experience from your bakeries, small cakes to your role as a fashion and retail brand ambassador to the industry, the cannabis industry?<\/p>\n

Regina Jackson:<\/p>\n

Well, I told you before, I\u2019ve been a military brat. So I grew up in the south, and I think with my southern charm in coming up to New York, I became New York savvy. So I think that\u2019s a great mix. I\u2019m all about customer service. So what we\u2019ve implemented at the plant is great customer service. Our customers love us because we have conversations with them. We know about the product. We educate our employees about what we\u2019re selling so they can be able to sell it to our customers and create pretty much a great customer experience. We also partner up with other local businesses so that we can have a great overall experience. We partner with Walters Hot Dogs, which is a very popular food truck in our area. And you shop with us, you get hot dogs or snacks. Some small cakes would be there, you get a cupcake. Ice cream. Like I said, we\u2019re just building a sense of community at our store. And I think people love that.<\/p>\n

TG Branfalt:<\/p>\n

I mean, people love hot dogs and cupcakes. I mean, it seems like a win-win. And lemme ask you a little bit more about that. One of the biggest things that when I talk to New York business owners is the rules on advertising, which is obviously far different than doing fashion. It\u2019s all advertising and retail, it\u2019s all advertising. Baking is baking and also advertising. So how are you advertising in New York?<\/p>\n

Regina Jackson:<\/p>\n

You just got to be creative. We can\u2019t say we\u2019re doing percentage off or nothing like that. So to bring in customers, you do have to build those connections with other businesses so that you can succeed. And you know what? If I can help another business and another business can help me, so be it. A little bit of money spent there is worth it.<\/p>\n

TG Branfalt:<\/p>\n

And it\u2019s money going back into the community rather than to Google or Instagram.<\/p>\n

Regina Jackson:<\/p>\n

Exactly.<\/p>\n

TG Branfalt:<\/p>\n

So you talk about the sort of link to the community. Do you think community service is more of a requirement for cannabis businesses, especially in New York than for more traditional businesses? And why or why not?<\/p>\n

Regina Jackson:<\/p>\n

Absolutely, because you know what? People look at it as a substance and you have to build trust. I mean, we are not selling illicit cannabis that you\u2019ll buy off the street, which before this became legalized, people were doing and you couldn\u2019t trust some of the product out there because you don\u2019t know if it\u2019s placed with something. Here. We want to build trust and know that you can trust our products. It\u2019s very potent, it\u2019s trusted, it\u2019s tested, and it\u2019s important for your customers to be able to come to you to be able to like, Hey, it has this many milligrams in it. I am going to fill this. I can come back because I know what I\u2019m getting.<\/p>\n

TG Branfalt:<\/p>\n

And how much of a role do your employees play the people that you hire in connecting with your clientele or the community at large?<\/p>\n

Regina Jackson:<\/p>\n

I mean, they are the heart of our business, and without them we would not succeed. But that\u2019s on us to be good leaders so that they can resonate what we\u2019re telling them to the customers. And I think they\u2019re doing an amazing job at that. They are a great team. I mean, you got to come see them.<\/p>\n

TG Branfalt:<\/p>\n

I could see the sort of joy in your face when you talk<\/p>\n

Regina Jackson:<\/p>\n

About them.<\/p>\n

TG Branfalt:<\/p>\n

It\u2019s remarkable. What advice would you have for somebody coming from a more traditional space and entering the cannabis space? What advice would you have for them?<\/p>\n

Regina Jackson:<\/p>\n

I mean, patience. That is what I\u2019ve learned in this process because it was a very long process. You do it again. Absolutely. I met some of the most amazing people in this industry, and to me, I just can\u2019t believe that I\u2019m here. I really can\u2019t. If you would\u2019ve told me when I graduated college that I\u2019ll be selling marijuana for a living, I\u2019d be like, where did my life go? Wrong? But here,<\/p>\n

TG Branfalt:<\/p>\n

But no one life\u2019s going to take you. I mean, you also have a baker. You\u2019re also selling cupcakes. I mean,<\/p>\n

Regina Jackson:<\/p>\n

Yeah. Yeah, I am.<\/p>\n

TG Branfalt:<\/p>\n

So where can people find out more about the plant, find out more about Regina Smith, find out more about small cakes, just where people find out more about you.<\/p>\n

Regina Jackson:<\/p>\n

Well, you can find more about my bakery at Small Cakes NY on Instagram and the Plant You can visit us at fan of the Plant com and the Plant Yonkers on Instagram. We\u2019re doing events, education sessions for our customers every week. So follow us for doing big things.<\/p>\n

TG Branfalt:<\/p>\n

I\u2019m very delighted to be able to have this conversation with you. Thank you so much. That is Regina Smith. She\u2019s founder and co-owner of Yonkers based dispensary, The Plant.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

In this episode of The Ganjapreneur Podcast, host TG Branfalt is joined by Regina Smith, founder and co-owner of The Plant, a licensed dispensary in Yonkers, New York. Regina shares her journey from a background in retail and baking to navigating the challenges of the cannabis industry. She discusses the complex social equity licensing process in New York, how The Plant is building trust and community in a competitive market, and the importance of education and customer service in the evolving cannabis landscape. Regina also touches on the role of legal dispensaries in the community, and how creative partnerships with local businesses are key to success. Tune in below to hear her inspiring story and insights on the future of cannabis retail, or scroll down for the full transcript! Listen to the episode: Ganjapreneur \u00b7 Regina Smith: Lessons from New York\u2019s Emerging Cannabis Industry Read the transcript: Editor\u2019s note: this transcript is auto-generated and may contain errors. TG Branfalt: Hey there, I\u2019m your host, TG Branfalt, and this is the Ganjapreneur.com podcast where we try to bring you actionable information and normalized cannabis through the stories of ganjapreneurs, activists and industry stakeholders. Today I\u2019m joined by a fellow New Yorker. She is Regina Smith, founder and co-owner of the Yonkers based the Plant dispensary. How are you doing this afternoon, Regina? Regina Jackson: I\u2019m doing amazing. TG Branfalt: That\u2019s good to hear. Amazing. Amazing is not something I get very often. So before we get into your role as a founder and co-owner of the plant, tell me about yourself. Tell me about your background and how you ended up in the cannabis space. Regina Jackson: Well, my background, I grew up in a military family. I\u2019ve lived all over the US and overseas. I got into the cannabis industry because of my husband. He is one of those people that have been in the legacy markets, I guess you could say. He was arrested for cannabis when he was 19. Spent about nine months in prison for it. He\u2019s definitely a fan of the plant and everything that I\u2019ve learned about cannabis is because of him. TG Branfalt: So tell me a little bit about how getting arrested for cannabis in New York. I mean, it was decriminalized for a long time. How did that affect his life in your life with him? Regina Jackson: Well, that was when he was 19 and he actually got arrested in California. But I always tell him that doesn\u2019t define you. He\u2019s completely turned his life around. He\u2019s a business owner. We\u2019re actually business partners and all the businesses that we do. And for him to make that such a life change, it amazes me the person that he is today. I don\u2019t think people thought he would where he\u2019s today. TG Branfalt: And so New York, so obviously he\u2019s one of these social equity licensees and a lot of people I think have a lot of misconceptions about this program and the processes and sort of what it all entails. So can you tell listeners about that licensing process? How long did it take from start to finish and what were regulators looking for? Regina Jackson: I would be lying to you if I didn\u2019t say it was emotionally and financially draining. But we had such a passion for what we wanted to do. We had to stay persistent. We found out about being able to own and operate a dispensary back in 2018. It was just an idea. So when 2021 came around and cannabis became legal, we were like, let\u2019s do this. So we got in touch with a very good friend who happened to be a cannabis lawyer, and he guided us through the process for a grueling three years. But you know what? It was a great process. We learned a lot, met a lot of great people, and I\u2019m just happy to be where we are today. TG Branfalt: So tell me about operating in New York City. I mean, it\u2019s a very competitive market. What are you doing to set yourself apart and make yourself a destination in such a again, competitive region? Regina Jackson: Right. So we\u2019re in Yonkers, New York. I would say it\u2019s about 10 minutes outside of New York City, and we do have a lot of dispensaries popping up right next to us. But I think what sets us apart from everybody else\u2019s is just that we are in Yonkers, New York and we are Yonkers natives. My husband is born and raised in Yonkers and we have a community. We want to build a sense of community in our area. And a lot of other towns have opted out right next to us. We have Scarsdale, we have harsdale, and we have another business that\u2019s about three minutes up the block, a cupcake shop. And we just wanted to touch everyone. And we also want people to know that we are a trusted legal brand. So we\u2019re not here to just be on top of the world. We want everybody to feel like they\u2019re tangible. Our employees know what they\u2019re talking about, they\u2019re educated. And I think that\u2019s what separates us from the rest of the pact because the people that we have working for us, they know what they\u2019re talking about and their fans of the plan and it\u2019s a great store. TG Branfalt: So obviously one of the things that have been pock, we should say the early New York market was unlicensed dispensaries. How have these dispensaries affected your business and what steps do you think the state should take in curbing illegal operators? Regina Jackson: For me, I try not to think about unlicensed shops. I feel like I\u2019m a competitive to myself and I try to make myself better each and every day. What can I do to my business to set myself apart from everybody else? And what can make me better? Me worrying about the next person? Is it going to get me money? I got to just think about us. But I would say that in Yonkers when the licensing was going on, our mayor did put out a, what do you call it, a moratorium I think you would say. So that new smoke shops could not open up. So that kind of helped us. And then also with the OCM and their regulatory boots on the ground, I would guess you could say they are doing their job in shutting down these illicit shops. And you know what? I don\u2019t have a problem with that. TG Branfalt: So in your estimation, officials are doing everything they can. Regina Jackson: You know what? I couldn\u2019t assume that it\u2019s a hard job to do. So with that, you\u2019re going to get a lot of aggravation and opinions, but I think that they\u2019re doing the best that they can do with the resources that they have. I mean, it\u2019s a new industry. New York is new. So eventually I believe we\u2019re going to get there TG Branfalt: And we are seeing the enforcement go up. And I think that there is some concern about criminalizing. Is that something that does maybe enter your thoughts a little bit about the criminalization that may be occurring? Regina Jackson: Yeah, I think that\u2019s trying to navigate it. You know what, you had people arrested for selling marijuana, but then you can\u2019t ret people for something that\u2019s now decriminalized. It has to make sense. So I get it. TG Branfalt: So I want to switch gears a little bit and I want you to talk to me if you would, a little bit about being a black woman in the cannabis industry. Now women represent, I think it\u2019s less than 1% of cannabis business owners and operators. And of that percentage, the percentage for black women is even less. So can you talk to me about what your experience is in this industry? Regina Jackson: Yeah, I was telling you before I got into this industry because of my husband, he teaches me pretty much everything that I need to know. So sometimes I do feel like I have this imposter syndrome. I feel like I walk into the room, I don\u2019t really see a lot of people that look like me. So you do get this feeling of do I belong here? Do I know what I\u2019m talking about? But I try to learn as much as I can each and every day about the cannabis industry. I do love it and I\u2019m passionate about it, but I may not know everything, but I do enjoy being in this space. TG Branfalt: Do you think that there\u2019s other things that the state could do to increase, or even counties leaving localities or even the cannabis industry to increase opportunities for women and women of color in the space? Regina Jackson: I think the social equity applicants, that was a great start. But for me, I do see a lot of trailblazing women in this industry that are doing great things. There\u2019s a lot of industry events that are going on in New York, a lot of black coalitions that are educating people about what the black community is doing in the cannabis space and a lot of black owned cannabis products that are going to be hitting the market. So yeah, I think time is going to tell that we are going to be one of the people to watch out for. TG Branfalt: And how important are those networking groups and events like that? Because I do follow them on Instagram and that sort of thing. And I do see the sort of community that has been built by women in this industry. Regina Jackson: I think it\u2019s very important to go to those industry events because you don\u2019t want to set yourself apart from people. I think for me, when you\u2019re being competitive against another person, it doesn\u2019t help you when you\u2019re talking to other people in the business and you get to bounce off ideas with each other, it\u2019s all love. I think the plant brings people together. It doesn\u2019t separate us. So you smoke the plant anyway. You consume the plant, you got to be chill. Let\u2019s be chill, let\u2019s get together, let\u2019s connect with cannabis. That\u2019s our slogan. Connect with cannabis, because that\u2019s what this plant does for people. TG Branfalt: And so you\u2019ve talked to me about your experience so far and how there\u2019s been a bit of a learning curve. How did you overcome these challenges or this imposter syndrome as you sort of get your footing into this industry? Regina Jackson: Oh, repeat that question one more time. TG Branfalt: So talk to me about some of the learning curves in the cannabis industry and what some of the challenges that you had to overcome and how you overcame them as you\u2019ve gotten your footing. Regina Jackson: Oh, okay. That\u2019s a very good question because although it\u2019s a retail business and I have experience working in fashion retail, and my bakery is a retail store, this market is just very regulatory and you have to be compliant. So it\u2019s always like eyes are always watching you type of thing. So that\u2019s something that I\u2019ve had to learn to be very careful from A to really ZI mean, there\u2019s so many steps along the way that you have to take to make sure that when you\u2019re selling the product, that it\u2019s being handled in the proper manner. Go ahead. TG Branfalt: Well, I mean bakeries, you require the health department\u2019s watching you all the time, right? Regina Jackson: I mean, the health department comes once a year. The Ooc M could be knocking at your door at any moment, at any time of any day. It\u2019s kind like you have to be on your P\u2019s and Qs. 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